Growing the UK IT Channel with an innovative fractional
Business Development-as-a-Service solution
About Phonia Consulting...
The UK IT Channel is an exciting and dynamic sector of the UK economy and a valuable route to market for the global leaders in technology.Through genuine and mutually beneficial partnerships, Vendors, Service Providers and Distributors works closely with thousands of MSPs, VARs and SIs to achieve significant successful outcomes for everyone involved.Phonia Consulting is a Channel Development Consultancy founded by Stephen Dykes, a 30-year veteran of the UK IT Channel. Having worked alongside some of the biggest names in tech including Cisco and BT, as well and many smaller and niche organisations, Stephen has an extensive knowledge, understanding and experience of the channel.Engaging with Phonis Consulting enables those wishing to work with Channel Partners access to an effective and flexible fractional resource.
Introducing BDaaS...
Delivered through Phonia's Business Development-as-a-Service (BDaaS), Stephen provides Channel Development expertise, experience and a working understanding of the UK IT Channel on a fractional basis.BDaaS enables Vendors, Service Providers and Distributors to quickly, easily and flexibly add the resource needed to achieve success working with Channel Partners.Examples of where BDaaS has achieved significant successes includes:
Channel Recruitment - Working with new, targeted Channel Partners is a quick and profitable way to grow revenues and BDaaS gives you the opportunity to achieve this in a controlled and managed way and without having to recruit permanent staff or spend weeks/months training.
Channel Enablement - With your resources focussed on recruitment, enablement can be an area that is overlooked. Through BDaaS you can add a flexible and efficient Channel Enablement resource into the mix and grow revenues through your existing partner ecosystems.
Market Testing - Whether you're a new entrant to the UK IT Channel or have a new product or service you want to offer alongside a more established portfolio, BDaaS gives you a flexible and convenient way to test the market before committing significant resources.
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